Local governments like to Tweet, survey shows
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feeds, Twitter and Facebook are the most common Web 2.0 applications used by
local governments, according to a recent survey by the Washington-based Public Technology
Institute (PTI). The technology allows officials to keep
residents informed and involved in their city or county government.
Three-quarters
of the survey respondents said they use RSS feeds, which automatically send Web
site updates to subscribers, to provide news and updates to residents.
Seventy-two percent use Twitter to "push" news to residents,
particularly emergency and public safety alerts, and the same number use
Facebook to communicate with residents, sometimes targeting specific groups, such
as youths, seniors or visitors. "These survey results indicate that local
governments are quickly taking advantage of these tools to enhance citizen
engagement," said PTI Executive Director Alan Shark in a statement.
The
survey also found that 57 percent of the survey respondents are currently using
or implementing YouTube, primarily to promote events and programs. Some
jurisdictions use YouTube to extend the reach of and to market their government
access channel programming. Forty-three percent of respondents use blogs aimed
at residents and staff, and all of the responding local governments report
using internal "wikis" — Web sites that use wiki software to create
editable, interlinked Web pages — primarily for staff project management, information
sharing and collaboration.
Additional
tools currently being used or explored include mashups, especially with GIS and
Google maps; Flickr; MySpace; LinkedIn; Nixle for public safety; CoverItLive;
and other options for social voting, instant messaging and digital publishing.
The PTI survey of local government IT executives, e-government directors and
Web managers was conducted survey in August 2009. Three hundred fifty U.S.
cities and counties were asked to participate in the survey, and 15 percent
responded.
The entire survey is available at www.pti.org.
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© 2012 Penton Media Inc.
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