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IronPlanet is an online auction house for buying and selling used heavy equipment and trucks. Site provides detailed inspection reports on hundreds of items. Equipment condition is guaranteed with IronClad Assurance, a promise that inspection reports are true representations of equipment condition (equipment inspection pictured above). Once a buyer wins an item, buyer is required to pay IronPlanet directly. IronPlanet then notifies seller to release the equipment. When equipment is received by buyer and its condition is verified, IronPlanet releases payment to seller. IronPlanet moderates any disputes to ensure that a fair solution is reached. IronPlanet Inc., Pleasanton, Calif.