North Carolina city delivers water-conservation message that sticks

In December 2007, 63 percent of the Southeast and 100% of areas in the state of North Carolina were classified as experiencing severe drought conditions. To minimize potential shut-offs and conserve its water resources, the City of Raleigh turned to Durham, N.C.-based Magnetic Attractions to deliver a cost-effective message to residents.

Immediately prior to water restrictions that went into effect last summer, more than 160,000 Raleigh households received an oversized, 5.25- by 8.5-inch postcard with an attached 3.5- by 4-inch magnet. The postcard announced the effective date of water restrictions and irrigation instructions. The magnet reinforced the rules and included a graphic representation of the guidelines for each week.

Recipients could easily and neatly detach the magnet from the postcard, thanks to dry-peel technology that was used for the mailing piece.

“Postcards with dry-peel magnets provide a secure, worry-free mailer delivered to the recipient as the sender intended,” said John Dowling, general manager of Magnetic Attractions. “The message is clearly and colorfully displayed on the printed postcard and reinforced on the reverse side with the attached magnetic promotion. You simply and cleanly peel off the magnet from the card stock. There is no damage to the postcard and no sticky residue. And long after the postcard has been filed away, the magnet remains to keep your message top-of-mind.”

Raleigh residents reportedly welcomed the magnets and attached them to refrigerators for a visible reminder of designated watering schedules.

Magnetic Attractions offers a full line of custom-designed, promotional magnets and mailing pieces, including magnetic calendars in colorful, distinctive shapes. For more information about the product line, visit http://www.MagneticAttractions.com/.