The Perception Gap
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I can’t think of a better place to write my inaugural editor’s note than at the National Institute of Governmental Purchasing’s (NIGP) 62nd Annual Forum and Products Exposition in Hartford, Conn. While my schedule only allowed me to attend two days of the forum, it’s been more than enough time to meet some terrific people and to begin to put my finger on the pulse of the profession.
I’ve spent most of my professional career working in the
field of journalism. I started out as a cub reporter for community
newspapers, and I worked my way up to the position of assistant
editor. For the last two and a half years, I’ve been covering
workplace safety and health as the managing editor for
Occupational Hazards magazine.
As I’ve been making the transition over the last month
from the world of occupational safety and health to the world of
public-sector purchasing, I’ve been bracing myself for a
steep learning curve. My initial perception was that there would be
very little overlap between the job of a city or county procurement
director and the job of a safety director at a manufacturing
plant.
Surprisingly, though, my short time at the NIGP Forum has shown
me that there are some fascinating parallels between the
public-sector procurement profession and the occupational safety
profession. I think that those parallels all boil down to one area:
perception.
That realization hit home during Marcheta Gillespie’s
outstanding workshop, “Marketing Your Worth and Value So
People Listen.” The fact that there even is a need for such a
workshop – and there must be a need, as the workshop
attracted a standing-room-only crowd – speaks volumes. For
one thing, it tells me that there is a sizeable gap between the
actual value and the perceived value of the procurement
profession.
I observed that same kind of perception gap in the workplace
safety profession. Every safety conference seemed to include at
least one workshop similar to “Marketing Your Worth and Value
So People Listen.” While it was clear to me that safety
professionals and industrial hygienists took tremendous pride in
their work – just as procurement professionals do – I
could sense that many of them felt overlooked, underutilized and
underappreciated. (In most cases, these feelings arose because
their employers emphasized production and profits over
safety.)
My sense is that many of you in the public-sector procurement
profession harbor similar feelings. You are passionate about what
you do, you believe deeply in your fiduciary responsibilities to
the public-sector agencies and taxpayers that you serve and you are
committed to professional development. Yet there’s this
nagging frustration that, too often, the procurement function is
overlooked, underutilized and underappreciated – despite the
fact that you provide a number of
critically important services.
Among those services, you:
- Contribute to your organizations’ bottom
lines.
- Are responsible and accountable stewards of taxpayers’
dollars.
- Provide specialized skills (e.g., analysis and
negotiation).
- Ensure open and fair competition.
- Perform service with integrity.
- Protect your organizations and minimize risk and
liability.
- Serve as ambassadors to your communities.
- Support social and economic causes (e.g., minority- and
women-owned business enterprises and green purchasing).
How many people outside the public-sector procurement profession
can say they have a job description like that?
The point of Gillespie’s workshop was that public-sector
procurement professionals have a compelling story to tell.
Gillespie, who is the deputy director of procurement for the city
of Tucson, Ariz., has discovered some simple yet effective ways to
tell that story – from procurement open houses to public
service announcements to the department’s Web site.
What are some other ways that you can reach out to stakeholders
who don’t fully understand the value of the procurement
department? Gillespie’s suggestions include: compiling and
sending reports to stakeholder agencies detailing how the
procurement department has saved those agencies money through
negotiation; sending announcements to your entire organization and
to the media when your staff members win awards and earn
certifications; convening community meetings and focus groups; and
using brochures, posters and postcards to educate stakeholders
about the services that you provide.
Gillespie asked the audience to split into small groups to
discuss the value of the public-sector procurement profession. In
my small group, one person said that the value the profession
provides is “priceless.” He said it with great pride
– but without even a hint of arrogance. Everyone in the group
agreed wholeheartedly.
Minding the taxpayers’ hard-earned dollars is a priceless service. Like it or not, though, the onus is on you to make sure that your stakeholders know it.
Contact Josh Cable at (216) 931-9750 or at jcable@penton.com.
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© 2012 Penton Media Inc.
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